{"id":3581,"date":"2017-07-19T21:21:55","date_gmt":"2017-07-19T21:21:55","guid":{"rendered":"http:\/\/imjussayin.com\/blog\/?p=3581"},"modified":"2017-07-20T09:30:08","modified_gmt":"2017-07-20T09:30:08","slug":"woman-corsets-kitchens-advertsing","status":"publish","type":"post","link":"https:\/\/imjussayin.com\/blog\/woman-corsets-kitchens-advertsing\/","title":{"rendered":"Corsets and Kitchens"},"content":{"rendered":"

\"advertising<\/a><\/p>\n

The 21st century has not seen women move very far from sexual objectification and domestic servitude. Marketing has been part of maintaining the status quo. So, advertising plays a central role in shaping how society sees women and how women see themselves. Ergo, I am happy that the Advertising Standard Agency (ASA) will be helping to liberate women with tougher standards on gender stereotyping<\/a>.<\/p>\n

Advertising Is Powerful<\/span><\/h2>\n

The naysayers believe that advertising does not influence society. But being a billion pound industry, packed with psychologists, says otherwise. But I understand their sentiment. As a society, we have become desensitised to advertising. We accept it as background noise, letting it invade our public space.<\/p>\n

However, all the while, we are consuming and normalising ideas and notions on beauty and intelligence. Often the line between choice and compulsory behaviour blurs. Take Veet<\/a>‘s advert that told women \u2018Don\u2019t risk dudeness.\u2019 by not removing body hair. In other words, women need to shave or be less of a woman.<\/p>\n

\"advertising<\/a><\/p>\n

Sexual Objectification<\/span><\/h2>\n

Advertisers use women’s bodies to arouse the desire in men. It can be as simple as a bus ride advertisement as the image demonstrates. So, men are constantly dictating women’s standard of beauty.<\/p>\n

In conforming to male taste, women\u2019s bodies are always \u2018pushed up, pinned down, sucked in, tucked in, and airbrushed. It\u2019s only presentable state is when it\u2019s altered, and so when we look at ourselves in the mirror (naked, untucked, and vulnerable) we say \u201cMy body must be wrong.\u201d\u2019 (Shedding Light On Collective Beauty<\/a>).<\/p>\n

\"advertising<\/a><\/p>\n

Advertising Makes Women Less Than<\/span><\/h2>\n

Consequently, females take hundreds of selfies then, spend an inordinate amount of time editing the least bad. Just so strangers say, they like it. Is there a better definition of insecurity? Value wrapped up in a fake picture. How sad that we cannot even live up to ourselves.<\/p>\n

It’s little wonder. Advertising has us in competition with Khloe Kardashian<\/a> and perfect but dismembered lips, feet, boobs and legs, etc. Or at least that is how 90% of advertising promotes.<\/p>\n

So of course women hate parts of their body. My taller friends hate their size eight feet never stopping to think how ridiculous they would look with my size five\u2019s that they covet. Then as a collective, there is surprise and outrage that girls as young as age nine want labiaplasty<\/a>. Advertisers teach women that they are not enough in their natural state.<\/p>\n

Intellect and Value<\/span><\/h2>\n

In an increasingly visual society, how a female looks is in danger of becoming the only currency. It reinforces sexual objectification at the expense of our real and intellectual values.<\/p>\n

Unlike men, women are rarely the intellectual in adverts. We are never far away from domesticity. Adverts usually show men as buffoons when cleaning. \u00a0That upset me but it is more than made up for with their intellectual portrayals elsewhere.<\/p>\n

The ASA is responding to evidence that those harmful stereotypes can restrict the choices, aspirations and opportunities for girls and women. Their tougher standards will not be a panacea to gender inequality; there is no objection to the overtly sexual nature of the Khloe Kardashian<\/a> advert.<\/p>\n

However, I cheer every step that manages over-sexualised pictures and gender segregation.<\/p>\n

Connect with me on <\/strong>Twitter<\/strong><\/a><\/p>\n

Follow my blog on <\/strong>Bloglovin<\/strong><\/a>\u2019<\/strong><\/p>\n

Editorial Policy:\u00a0<\/strong>Permission to use quotations from this article is granted. Subject to a full credit of the source and a direct link to the article on imjussayin.com.<\/p>\n

<\/span><\/div>","protected":false},"excerpt":{"rendered":"

The 21st century has not seen women move very far from sexual objectification and domestic servitude. Marketing has been part of maintaining the status quo. So, advertising plays a central role in shaping how society sees women and how women see themselves. Ergo, I am happy that the Advertising Standard Agency (ASA) will be helping […]<\/p>\n

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We still do, and it continues\u2026","rel":"","context":"In "Government & Politics"","block_context":{"text":"Government & Politics","link":"https:\/\/imjussayin.com\/blog\/category\/government-politics\/"},"img":{"alt_text":"post-truth-alternative-facts-1a-imjussayin-com","src":"https:\/\/imjussayin2.files.wordpress.com\/2017\/03\/post-truth-alternative-facts-1a-imjussayin-com.jpg?w=350&h=200&crop=1","width":350,"height":200,"srcset":"https:\/\/imjussayin2.files.wordpress.com\/2017\/03\/post-truth-alternative-facts-1a-imjussayin-com.jpg?w=350&h=200&crop=1 1x, https:\/\/imjussayin2.files.wordpress.com\/2017\/03\/post-truth-alternative-facts-1a-imjussayin-com.jpg?w=525&h=300&crop=1 1.5x, https:\/\/imjussayin2.files.wordpress.com\/2017\/03\/post-truth-alternative-facts-1a-imjussayin-com.jpg?w=700&h=400&crop=1 2x"},"classes":[]},{"id":1930,"url":"https:\/\/imjussayin.com\/blog\/mind-the-gap\/","url_meta":{"origin":3581,"position":5},"title":"Mind The GAP","author":"roz","date":"03\/05\/2016","format":false,"excerpt":"In April, GAP posted an advert meant to support girls.\u00a0 The aim was to encourage girls to celebrate individuality and diversity.\u00a0 The caption under the image read, \u201cMeet the kids who are proving that girls can do anything.\u201d In the advert (above), a white girl from youth performance group Le\u2026","rel":"","context":"In "Feminism"","block_context":{"text":"Feminism","link":"https:\/\/imjussayin.com\/blog\/category\/feminism\/"},"img":{"alt_text":"the gap advert that caused race controversy - 3 white girls one leaning on the head of an unhappy looking black girl | imjussayin.com","src":"https:\/\/i0.wp.com\/imjussayin.com\/blog\/wp-content\/uploads\/2016\/05\/blackwomen_ontheline0-www.imjussayin.com_.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/imjussayin.com\/blog\/wp-content\/uploads\/2016\/05\/blackwomen_ontheline0-www.imjussayin.com_.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/imjussayin.com\/blog\/wp-content\/uploads\/2016\/05\/blackwomen_ontheline0-www.imjussayin.com_.png?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/imjussayin.com\/blog\/wp-json\/wp\/v2\/posts\/3581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imjussayin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imjussayin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imjussayin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imjussayin.com\/blog\/wp-json\/wp\/v2\/comments?post=3581"}],"version-history":[{"count":8,"href":"https:\/\/imjussayin.com\/blog\/wp-json\/wp\/v2\/posts\/3581\/revisions"}],"predecessor-version":[{"id":3592,"href":"https:\/\/imjussayin.com\/blog\/wp-json\/wp\/v2\/posts\/3581\/revisions\/3592"}],"wp:attachment":[{"href":"https:\/\/imjussayin.com\/blog\/wp-json\/wp\/v2\/media?parent=3581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imjussayin.com\/blog\/wp-json\/wp\/v2\/categories?post=3581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imjussayin.com\/blog\/wp-json\/wp\/v2\/tags?post=3581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}